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Instructor
Lessons
26

Ending In:
Certification Included
access
Lifetime
content
2 Hours

Description

Take your marketing skills to new heights by mastering technical SQL data analysis. SQL allows you to better understand customer behavior so you can create targeted, data-driven marketing strategies. Marketers are not required to have the same SQL know-how as SQL developers, which is why this course focuses on the skills you need to be an in-demand technical marketer.

  • Learn marketing SQL techniques w/ 26 lectures & 2 hours of content
  • Learn the initial setup process & basic concepts
  • Study the six components that make up every SQL query
  • Use SQL to query any database
  • Get pre-built queries to extract info about your users
  • Learn to find your most profitable users
  • Run a cohort analysis
Justin Mares formerly ran growth at developer tools company Exceptional (acquired by Rackspace in March of 2013). While there, he taught himself how to become a technical marketer and use tools like SQL to run important analyses on customer data. He is also the co-author of Traction Book, which details how startups can get traction, and founded e-commerce company Kettle & Fire (which hit a multi-million dollar run rate in just a few months).

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Terms

  • Unredeemed licenses can be returned for store credit within 15 days of purchase. Once your license is redeemed, all sales are final.
access
Lifetime
content
2 Hours